The Marketing of the WSOP

Like any event or sports league, the WSOP also has corporate sponsors and licensed products, which like any leagues or events, pay fees to market themselves as an official sponsor and/or licensee and exclusively use the WSOP insigina and cross-promote with their events. Besides the Harrahs properties and ESPN, major sponsors have included Miller Brewings Milwaukees Best brand of beers, Pepsis SoBe Adreneline Rush energy drink (sponsors of the 2005 TOC), Helene Curtis Degree brand of anti-perspirant/deodorant, Card Player magazine, and GlaxoSmithKline/Bayers Levitra erectile dysfunction medicine are all official corporate sponsors. Licensees include Activision (video games for different plaforms such as Nintendos GameCube, Microsofts Xbox, Sonys PlayStation 2 and PC featuring computer generated versions of stars like Ferguson among others), and products made by different companies ranging from chip sets, playing cards, hand held games and clothing like caps and shirts. The fees and licences bring in over a million dollars to Harrahs.